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GDPR Impact on FB Advertisement Revenue


Last Night, we have seen the loss of around $119 billion in FB, as its stock price plummeted by around 19 percent, largest one-day loss in market value by any company in U.S. stock market history.

It could be due to Rollout of new European privacy law on 25th May 2018 GDPR in Europe for Personal Data Privacy, as FB is working hard on improving security controls and its Key advertising Market of EU is down due to Data privacy GDPR.

“As I’ve said on past calls, we’re investing so much insecurity that it will significantly impact our profitability,” CEO Mark Zuckerberg.

Facebook’s monthly active users were up 11 percent year-on-year, growth had fallen flat in the US and Europe, its key advertising markets. Europe’s fall was partly down to the rollout of GDPR, FB told investors.

As per my recommendation, it could be the temporary dip in the share price of Facebook, in coming days we can see the pullback in NASDAQ:FB stock and it can touch $200 mack again.

After Facebook failed to meet the revenue expectations can we see the similar trend with other like Google ? as google advertisement revenue can be impacted due to this law.

#GDPR #FaceBook #GDPR #FacebookGDPR #GoogleGDPR

GDPR Impact on Indian Market


General data protection regulation (GDPR) helps businesses differentiate themselves. However, the issues are growing over the way enterprises use consumer information for promoting, as current laws don’t provide any control over them. Thus, GDPR was born with a lot of demanding and prescriptive compliance challenges, backed by fines of up to 4% of a company’s annual world revenue. Alternative demanding rules include those pertaining to information breach reporting, an appointment of a compulsory information protection officer, and citizens’ right to be forgotten within the digital realm among others.

In the European Union’s (EU) GDPR envisages strict rules for handling personal information of users and specifies new protocols for handling and storing private information of users and specifies new protocols for handling and storing personal information, and sharing it with third parties. The rules also will apply to firms whose activities target data subjects within the EU. The definition of personal data currently explicitly includes location information, IP addresses, and identifiers like the genetic, economic, cultural or social identity of a natural person. People can have stronger rights over their personal information as the new rights include the correct to be forgotten, the proper to data portability, the right to object to identification. Consumer consent to process information should be freely given.

If the Indian corporations do not comply with the EU GDPR then flouting the rules will attract a finest approximate to 4-dimensional of an organization’s world annual revenue or €20 million, which is higher. Therefore, the Indian corporations ought to prepare for the EU GDPR by review their policies, procedures and existing privacy programmes; impart information privacy training to employees; and review or update contracts signed with third-party vendors, among different things. Besides, Indian corporations additionally got to evaluate how equipped they’re to deal with the audit method and use proper technology solutions to organize for a similar.

Therefore the conclusion regarding GDPR can strengthen the protection of information for enterprises and empower and for their customer. Businesses operative in different regions too can act to adopt the GDPR standards as information protection increasingly becomes a worry.